Top 5 B2B Trends to Improve Online Marketing

Take advantage of these 5 B2B trends and opportunities in digital marketing—before your comeptition does Note: Each trend will be covered at the Digital Marketing Strategy Summit.

1 Harness Social CRM Social media goes beyond managing your Facebook & Twitter account—social CRM enables you to collect and leverage social data to make more intelligent, data driven decisions. The benefits are many: higher engagement, improved customer service, reduced costs. It's "social media nirvana", according to Summit speaker LaSandra Brill of Cisco. Related Session > You Need to Embrace Social CRM   2 Integrate Search and Social Media Drive higher rankings in the search engines with an integrated search and social strategy. Now more than ever, your social media presence can have a profound impact on how well you rank in the SERPs. Related Session > How to Rank Higher In the Engines with Social Media   3 Optimize for Conversions, Not Clicks There is no faster, more efficient way to drive more leads than by optimizing your landing pages. And it's easier than you think. Short on resources? Summit speaker Sally Lowery of ion interactive suggests starting "by A/B testing your headlines, and go from there." Related Session > How to Create the Perfect Landing Page   4 Nurture Leads with Drip Campaigns If you're structuring your email marketing program as a rapid-fire deployment of one-off communications, you're hindering email ROI on at least two fronts. Summit speaker Karen Talavera explains, "The more touches you have with a prospective customer in as many ways as possible, the more likely you are to build strong relationships and in turn sell your product or service." Related Session > B2B Email Strategies and Tactics for Warmer Leads and Higher Sales   5 Integrate Content into all Digital Efforts Content marketing is at the heart of online success. In fact, an effective content program can drive exponential ROI when integrated with your search, social, email, and overall digital strategy. Related Session > 5 Fundamentals of Integrating Social Content into All Digital Efforts