Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook.
Posted by Facebook Media on Tuesday, May 12, 2015
Martech | Product | Technical Digital Marketing and Web/App Analytics, Skilled in data analytics/analysis, user behaviour tracking implementation and optimisation. Proficient in analysing market/user insights & translating these into product features for customer retention and eventually increase overall website traffic/revenue.
Thursday, 14 May 2015
Introducing Instant Articles on Facebook
Thursday, 26 December 2013
Google Manual Action Vs Remove URLs Request
Here is what happened to my site in chronological order with Images below....
1, It got hacked and generated 50k spam pages with vigra links on it in the forum section.
2, I deleted the forum section (plugin) and cleaned the site.
3, I added "Remove URLs Request" in Google webmaster tools as shown below
4, I got the message as the URL's are removed successfully and you can see that page count in the index is low, The same can be verified by doing site:http://stockmarketoasis.com/, But there are still results showing 50k pages, but if you click next 100 pages you will see only 146.which confirms that the pages are removed.
6, Later after 1o days I get a mail in GWT that there has been manual action taken against my site for user generated spam pages.
So my Question is.......
Why there is a manual action even after i had put a remove url request.
If I myself has requested a removed url request, then why there is a Manual action and what was the necessity.
As per Google's Eric Kuan, from the search quality team i did what he said and followed the guidelines as he said that Google does not control the content on the web.
He wrote:
Full Story at http://www.seroundtable.com/google-control-17833.html
Remove URL request guidelines at http://www.seroundtable.com/google-url-removal-tool-wizard-17841.html
I had added URL Removal request on 10th and 12th December 2013
I get Manual Action mail on 22nd Dec 2013
This does not make sense, and if its a manual action which means that a Human was involved in this, then why was this ignored that i had already put a URL Removal Request.
And there was a clear indication that the Site was hacked and i was not at all involved in it, and all the pages generated were fake and spamy.
1, It got hacked and generated 50k spam pages with vigra links on it in the forum section.
2, I deleted the forum section (plugin) and cleaned the site.
3, I added "Remove URLs Request" in Google webmaster tools as shown below
4, I got the message as the URL's are removed successfully and you can see that page count in the index is low, The same can be verified by doing site:http://stockmarketoasis.com/, But there are still results showing 50k pages, but if you click next 100 pages you will see only 146.which confirms that the pages are removed.
6, Later after 1o days I get a mail in GWT that there has been manual action taken against my site for user generated spam pages.
So my Question is.......
Why there is a manual action even after i had put a remove url request.
If I myself has requested a removed url request, then why there is a Manual action and what was the necessity.
As per Google's Eric Kuan, from the search quality team i did what he said and followed the guidelines as he said that Google does not control the content on the web.
He wrote:
Google doesn't control the contents of the web, so before you submit a URL removal request, the content on the page has to be removed. There are some exceptions that pertain to personal information that could cause harm. You can find more information about those exceptions here: https://support.google.com/websearch/answer/2744324.
Full Story at http://www.seroundtable.com/google-control-17833.html
Remove URL request guidelines at http://www.seroundtable.com/google-url-removal-tool-wizard-17841.html
I had added URL Removal request on 10th and 12th December 2013
I get Manual Action mail on 22nd Dec 2013
This does not make sense, and if its a manual action which means that a Human was involved in this, then why was this ignored that i had already put a URL Removal Request.
And there was a clear indication that the Site was hacked and i was not at all involved in it, and all the pages generated were fake and spamy.
Thursday, 5 December 2013
Google Floating Data Center
It looks like Google has been working on an oversize secret project on San Francisco's Treasure Island. A water-based data center? Could well be.
This large structure, which is likely being built by Google, could be a floating data center. It is located on a barge just off Treasure Island, between San Francisco and Oakland.
(Credit: James Martin/CNET)SAN FRANCISCO -- Something big and mysterious is rising from a floating barge at the end of Treasure Island, a former Navy base in the middle of San Francisco Bay. And Google's fingerprints are all over it.
It's unclear what's inside the structure, which stands about four stories high and was made with a series of modern cargo containers. The same goes for when it will be unveiled, but the big tease has already begun. Locals refer to it as the secret project.
Google did not respond to multiple requests for comment. But after going through lease agreements, tracking a contact tied to the project on LinkedIn, talking to locals on Treasure Island, and consulting with experts, it's all but certain that Google is the entity that is building the massive structure that's in plain sight, but behind tight security.
Could the structure be a sea-faring data center? One expert who was shown pictures of the structure thinks so, especially because being on a barge provides easy access to a source of cooling, as well as an inexpensive source of power -- the sea. And even more tellingly, Google was granted a patent in 2009 for a floating data center, and putting data centers inside shipping containers is already a well-established practice.
Whether the structure is in fact a floating data center is hard to say for sure, of course, since Google's not talking. But Google, understandably, has a history of putting data centers in places with cheap cooling, as well as undertaking odd and unexpected projects like trying to bring Internet access to developing nations via balloons and blimps.
Hangar 3
Sometime late last year, a company began a substantial project inside a cavernous building on Treasure Island known as Hangar 3.
Sometime late last year, a company began a substantial project inside a cavernous building on Treasure Island known as Hangar 3.
Since then, Hangar 3 and the areas immediately adjacent have been under various stages of lock-down. Thanks to Google's own satellite imagery, though, it's possible to get a glimpse of the early stages of the project, and much of which was being worked on outside the building but shielded behind a long security fence.
Sometime after Hangar 3 was occupied, the building and much of the adjacent area was cordoned off behind security fencing, ensuring that no one could see in.
(Credit: Screenshot by CNET)It's also possible to tell from that imagery and by visiting Treasure Island that whatever was under construction in the area outside Hangar 3 has since been moved to a floating barge alongside the pier adjacent to the property, which is off-limits to the public and guarded by private security.
The barge is 250 feet long, 72 feet wide, and 16 feet deep, and was built in 2011 in Belle Chasse, La., by C & C Marine and Repair. Its registration number is BAL 0010. Behind it is a perfect view of the new eastern span of the San Francisco Bay Bridge. On top is a four-story-tall modular building made from shipping containers and sporting 12 tall white spires that look like
Saturday, 16 November 2013
Google Clearly Marking/Taging Ads are Separate from Organic Resultes
Today i was just going some research as usual, and i came across that Google Clearly Marking/Taging Ads are Separate from Organic Results. Well this look very kind of Google to show users that the above links are related to Ads and so on they can make a choice as per their needs if it serves the purpose. But this also helps users to Click on ad as its and ad and user might draw their attention to this and click on add. Well eventually this will help Google to make money but for user this be a good Option as this makes a bit different impact on the users to click or not to click.
I guess this is also related to the new Option in the ad-words which is related to the Conversion metrics.
Here are more details
I guess this is also related to the new Option in the ad-words which is related to the Conversion metrics.
Here are more details
Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers
Below is the screen shot for the same.Wednesday, 23 October 2013
Linkedin Error OR its an Upgrade to Control SPAM 23-Oct-2013
Today I was going normal LinkedIn in work and had noticed a change in the LinkedIn operations, mean the website has changed the way it used to work for example previously we used to share links and the title and description used to get fetched directly, but now if we add a url then the url meta is not fetched and also we are not able to share any url.
This could be a temporary issue as they might be upgrading system or might the doing some change in the backend part, OR majorly this could be their defense mechanism again SPAM
Currently not sure as what is the real reason for this change, let wait for few hrs or days and see if this is an issue or a temporary system upgrade
Below are few screenshots
Screenshot 1
You can see the loading gif, It take too much time to post a link, and
Later it shows that you have done a post with title as the URL.
Screenshot 2
This is what happens when you click the link, and after few trial and
Error and by using the back and forward button on browser you can
Edit the published post. And below is it how it looks, without a
Hyper link to the destination.
Screenshot 3
This is how it looks after editing
Screenshot 4
Again the error page when you click the live post title
Screenshot 5
Now with few trial and errors you are finally able to see the post
Live and comment on it
Screenshot 6
Again the same Error
Wednesday, 16 October 2013
The Google Hummingbird Algorithm OR Google
Here is an example of a Google search I did for me one of the favorite songs which I did not remember as what it was as i heard it once some 14 years back, i was only able to remember the tune but i cannot search in google by humming a song tune and I will get the exact search result, so i was rigorously refreshing my memory to at least recall some words of that song but it was no luck for 2 days cause whenever i used to add the combination of all the words which I remembered randomly the results were not much accurate,
So later what I did is I tried to add only one line of sentence to see all the possible results and had planned to see all the 1000 results to find my long forgot song. In the below screen shot you will see that the song I was searching is ranking at the second position which is very strange, cause if you can see that the words i have used are so generic and are commonly used in the most of all the songs, but still i got the results which I was desperately looking for. I was very much surprised to this type of results.
So later what I did is I tried to add only one line of sentence to see all the possible results and had planned to see all the 1000 results to find my long forgot song. In the below screen shot you will see that the song I was searching is ranking at the second position which is very strange, cause if you can see that the words i have used are so generic and are commonly used in the most of all the songs, but still i got the results which I was desperately looking for. I was very much surprised to this type of results.
Even though i am logged in to the gmail you can see that there is not relation to reach results I am looking for cause I don't have any trace for the content i am looking for even in my mails or in my search history as the song itself is 14 years old and google is also almost that much only old. And after a long time I was only able to remember the fragment of the song and the search result was accurate. I have experienced the same with google few years back when i was looking for something like which I did not remember well but only fragments.
This type of search results gives us more understanding of the Google Algorithm and help us to frame content in such a way that it ranks well for any query.
This type of search results gives us more understanding of the Google Algorithm and help us to frame content in such a way that it ranks well for any query.
Click to Enlarge
Here is my Long forgotten Song
Tuesday, 6 August 2013
Google Adwords Error or Different Data Center Data Displayed?
Today i was working and doing some keyword search, below are the screen shoots i had noticed when i had used the Google Adwords Keyword Tool Suggestion tools with "Sign In" Version and another without "Sign In".
I tried all using the Exact match, Broad and Phrase, but in all the results the traffic count is different and is not matching, wonder why there is the difference, i have also checked the FAQ at the top section of the table so to understand as how the data is derived, the only difference was that with "Sign in" option you see Exact match search results and without sign in we have options to select, But either ways the data should match.
Internet Scams - How BBC is Used as Bait for Marketing
Here is what has happened with me, (Looks like How BBC is Compromised)
1, 3 times in a week i got mails from twitter stating that my account is compromised and i had to change Password, so i changed it 3 times,
2, Today i see that there are tweets posted on my twitter account which is not done by me.
3, Here is the url that is twitted on my twitter page http://oz.bbc.com-592. net/?241349
4, This guy is using BBC as a marketing medium and is selling product, is there any way that we can complain BBC about it, can you please do it?
5 He has made the page as no index and no follow so that we Google or any search engine wont track it or index it.
Below are the screenshots
Thursday, 1 August 2013
Digital Tasks
Sitemaps
SpidersCloaking
Dynamic Site SEO
Informational Sites SEO
Keyword Research
Link Building
Local SEO
SEO Copywriting
Affiliate Marketing
SEO Interviews
Legal Search Issues
SEO Books
Search News
SEM Organizations
SEO Tools
Search Technology
Search Theory
SEM Companies
Forum News
Social Search
Spam
Web Promotion
Logos
Other Search Engines
Yahoo
Bing
Digg Digest
Multilingual Search
PPC Engines
Search Video Recaps
SEO Conferences
Search Forum Recap
Search Pulse
Shopping Search
Web Directories
Photos
Misc
Tuesday, 16 July 2013
How Google Build Better Algorithm By Our HELP
I am kevin anchi and i am in to Digital Marketing and SEO since 2008, i have seen lot of changes during my tenure of time and i go like what Google is doing, But the story below inspired me to start writing a blog and share the story with everyone else, so here is what i had experienced.
As i was browsing through web for some data in Google Search, i had noticed that Google is asking users to rate the best site in the search results (as shown in below image), I was very shocked to see this cause if this is going to be the future of ranking websites then whatever optimization or we can say what ever natural linking and social shares and the good content on the site etc, or any other promotional good activities and website owner is doing to promote his website or is naturally ranking in google asper the quality of it and by following Google's guidelines.
So below are my Questions:-
So is all those good sites going to be tanked Due to user Influence?
If all is going to be tanked due to the user choice or you can say user control. then this will be like people will decide as which site is best and which is not rather than Google's Hard Core Algorithm?
As the people elect the politicians and later cry over their choices, so will be the same in the Google search results?
I wonder as how the future of search going to be, well as for now i think that the google is still in its infant state. there is lot a head to go.....
Google says that the data or reviews they have acquired will only be used for their analysis and will affect the ranking partially or your can say indirectly, either ways it is going to affect the overall ranking and some how user influence is going to be considered, cause Matt Cutts always said that focus your users and not search engines, so ultimately the users are going to be the key drivers for the websites, the main problem is "How is the user is skill to make such judgement to million dollar sites which invest thousands of dollar to develop and sustain their site, and also if the 99% of the site is okay and 1% is not and that to due to some complications which some users are not aware off then will that 1% be considered as a Bad review thus impacting your website revenue of performance services"
As i was browsing through web for some data in Google Search, i had noticed that Google is asking users to rate the best site in the search results (as shown in below image), I was very shocked to see this cause if this is going to be the future of ranking websites then whatever optimization or we can say what ever natural linking and social shares and the good content on the site etc, or any other promotional good activities and website owner is doing to promote his website or is naturally ranking in google asper the quality of it and by following Google's guidelines.
So below are my Questions:-
So is all those good sites going to be tanked Due to user Influence?
If all is going to be tanked due to the user choice or you can say user control. then this will be like people will decide as which site is best and which is not rather than Google's Hard Core Algorithm?
As the people elect the politicians and later cry over their choices, so will be the same in the Google search results?
I wonder as how the future of search going to be, well as for now i think that the google is still in its infant state. there is lot a head to go.....
Google says that the data or reviews they have acquired will only be used for their analysis and will affect the ranking partially or your can say indirectly, either ways it is going to affect the overall ranking and some how user influence is going to be considered, cause Matt Cutts always said that focus your users and not search engines, so ultimately the users are going to be the key drivers for the websites, the main problem is "How is the user is skill to make such judgement to million dollar sites which invest thousands of dollar to develop and sustain their site, and also if the 99% of the site is okay and 1% is not and that to due to some complications which some users are not aware off then will that 1% be considered as a Bad review thus impacting your website revenue of performance services"
Thursday, 13 September 2012
An SEO’s Ultimate Post-Penguin Checklist
What backlinks are safe to have after Google’s Penguin update? This question is being asked today by many. And, as Google’s link warnings wouldn’t stop, some people decide to demolish backlinks to their site or even dispose of the “bad” site altogether.
However, radical action only means that one doesn’t have the expertise to do a Penguin-savvy inventory of their site and to dismantle only those links which stand in violation with the new standards. In most cases, this is a better option than starting from scratch.
From the infographic below, you will learn:
However, radical action only means that one doesn’t have the expertise to do a Penguin-savvy inventory of their site and to dismantle only those links which stand in violation with the new standards. In most cases, this is a better option than starting from scratch.
From the infographic below, you will learn:
- How to perform a Penguin-savvy backlink audit.
- How to make sure your on-page SEO meets Google’s quality guidelines.
- How to detect a negative SEO attack early on.
Related articles
Thursday, 23 August 2012
How to get great quality links by guest blogging
What is Link Builder?
A quick recap first. Link Builder makes link building easy. Or rather, easier. We take your site, the keywords that you’re optimizing for, then get you prospects – other sites that are more likely to link to you.But to get those sites to link to you, you need to build relationships with them. This can take many forms, but usually it should involve a healthy dose of strategy. You don’t want to fire off very generic "Please link to me, Mr(s) Site Owner" emails to thousands of people, because it’s spammy and lazy. People will read it and know that you’ve sent the email to thousands of people.
A better approach is to group your prospects according to what kind of site they are, then approach each one with a relevant and personal email. Obviously this takes time to do properly, but that’s why we built Link Builder. It goes through all your prospects and groups them, so academic sites go with other academic sites, news sites with news sites and so on.
That means that when you’re ready to start introducing your site, you can do it quickly, but also accurately. You’ll only be sending relevant emails to relevant people. Guest posting is a part of this. We’ve added it so you can build up better relationships and get more quality links.
How can Link Builder help?
Guest posting is my favorite link building strategy (that’s not to say it’s the most effective, I just like it). It allows you to write for a new audience and it helps get your name out to more people. It gets a link too, so that’s nice.The problem with guest posting is that it’s not always apparent whether or not a site accepts guest posts. You might look at a blog, think it’s perfect, but actually working out whether or not they would let you write for them is tricky. (I know because I’ve spent YEARS doing this. It’s painful.)
You first have to look for some sign of guest posting. So you might see whether the site uses multiple authors, then look at whether those writers are in-house or from other sites. Once you’ve done that, you need to find the site owner’s contact details so you can get in touch. And so on. By the time you’ve done this for 10 sites, you’ll be bored and frustrated. When someone finally asks you to write for them as a guest blogger, you’re kind of over it. Your blog post will have no passion, no love. It won’t be any good.
The new guest post feature in Link Builder helps save hours of time. We reduce all that trawling of websites down to one click. Link Builder gives you a list of sites, you pick the ones that interest you, then you get the contact details automatically. It’s easy and it’s fast. (We won’t let you send spam emails because we limit the number of contacts we release at one time. So doing best-practice, above-the-board SEO becomes even easier).
How to use it
Log in to your Link Builder campaign. One of your ‘Strategies’ is called ‘Guest Post’.This is a list of relevant sites that we’ve crawled and found evidence that they accept guest posts. Link Builder does this in moments, but it would take you hours to do it manually.
At this stage you might notice a number of sites that you’d like to group together. Say, if a lot of technology blogs accept guest blogs you might want to approach them in a very similar way. In cases like this, you should use our tags feature. It’ll make this work a breeze, and I‘ve writtten an article to walk you through it.
Whenever you’re ready to start approaching sites directly, choose one you’re interested in, and click ‘Contact data’. (I’ve gone with Mashable.com because it’s a site many of you will know).
We’ll then go ahead and find the contact details for you. And return them like this:
We’ll look for names, Twitter handles, email addresses and Google plus accounts. Where these things are available, we’ll publish them, otherwise we won’t.
You can then check the boxes you’re most interested in, and we’ll save them for you to use whenever you like. You can edit them if you want to. And add more information, or notes to help you remember who they are. Say ‘Spoke to this guy about our new product’. Whatever it is, you can put it here:
And it’s super-easy to search for the contacts you want (if you have loads), just type a name into the search bar and you’re away.
Once you’ve got a contact, you can then use it for whatever link building strategy you like. Tweet your contacts, email them, Google+ them. Link building is all about managing and building up contacts and now you have the tools to do it. Hoorah!
But as this is a post about guest blogging, have you read How to be a successful guest blogger? It’ll give you some great tips on how to get started. Or maybe you’re not convinced? Then read our interview with the author on why it’s the only link building she does
What do you think?
I said at the beginning that we make our tools to make your life easier, so what do you think? Have you used the new feature? If not, why not?! And if you do, how are you finding it? Let us know in the comments and we can use your feedback for future developments.This is the third in a series of articles on new features in the Link Builder tool. Here are the other two:
Link Builder’s tags: What they are and how they help you get links quicker
Get low hanging, quality links with Link Builder’s mentions
How to Spot Key Influencers Who Want to Share Your Content
When you hear the word “online influencer” one typically thinks of big-league Internet personalities such as Brian Solis, Jeff Bullas, and Seth Godin. When it comes to blogger outreach, we also value a different type of influencer – the actively engaged blogger or journalist who is trusted within an online community.
When we brainstorm for ideas, we always have the end goal in mind and try to envision our content on the site that we plan to pitch. While doing so, we do a bit of research to determine who that site’s particular influencer is so that we make sure we create something that is tailored to their interests. These actively engaged bloggers or journalists are dedicated to the niche that they report in, continuously encourage conversation amongst their readers, and strive to be the go-to source for information on a certain topic.
We take the time to build relationships with these influential journalists and bloggers who help shape certain industries that correlate with our content. Not only is it important for us to identify these influential connections, it is also important for us to be able to determine whether they seem open to collaboration.
One of our main goal with every piece of content is to create something that will be shared and enjoyed by the audience we are targeting. It helps us tremendously to connect with an online influencer who supports our work and is enthusiastic about sharing it with their loyal audience. In order to determine whether that person is both influential and open to collaboration, we do have a few requirements that we look for…
Do they typically pose a question or make a statement within their content that entices their audience to comment with their feedback? It is always a plus when we see a long stream of conversations stemming from a post that they’ve written. Seeing comments with more positive sentiment is a good sign to move forward with trying to begin a relationship.
As an example, Katie J.M. Barker, who writes for Jezebel, always engages with her audience in the comments. She goes beyond the typical “thanks for commenting” and instead adds to the discussion.
On the flip side, sometimes seeing how they respond to negative feedback can be even more valuable. Chances are, those who handle criticism with respectful replies are well liked via the online community.
Many huge publications have a custom-built commenting system, so be aware of how these work from blog to blog when you’re reviewing comments. When it comes to blogger outreach, theses systems can often make your job easier…
For example, Gawker Media recently introduced a new commenting system called Kinja to their 8 individual blogs (Jezebel, Lifehacker, Gizmodo, etc.). This new system brings the most helpful comments to the top of the comment thread, and moves the trolling comments toward the end. A system like this makes it even easier for us to review the valuable conversations happening, without weeding through spammy comments.
With blogger outreach, it’s pertinent to have a good idea of who is most influential from each site and spurring the most conversations. Seeing how large a following they have within their site is a great indicator, but next you’ll want to take a look at their influence outside of their site — on social media…
If people reach out to them via social media with questions regarding the industry that they blog about, that is a great sign that they are a trusted resource for related information. Once we determine that they are a trusted resource for opinions on a certain subject, we definitely want them to be a fan of what we’re creating.
Another type of activity to look for on their social networks is whether or not they pose questions to their followers that allow them to contribute to a story that they are writing. While doing so, it is also important to make sure they are receiving responses to questions that they pose– a sure sign their followers listen and are eager to engage with them. Below is a great example of posing a question that receives response, as done by Alyson Shontell, an editor for Business Insider:

We pay close attention to their overall demeanor. Is the person upbeat? Do they have a good sense of humor? Do they go above and beyond to help their audience? Do they seem busy and rushed when responding to others? Do they appear stressed out? We continually make these observations about their attitude when they interact with others, and it often matches how someone responds when we finally reach out.
How do you spot influencers? Let us know in the comments below!
When we brainstorm for ideas, we always have the end goal in mind and try to envision our content on the site that we plan to pitch. While doing so, we do a bit of research to determine who that site’s particular influencer is so that we make sure we create something that is tailored to their interests. These actively engaged bloggers or journalists are dedicated to the niche that they report in, continuously encourage conversation amongst their readers, and strive to be the go-to source for information on a certain topic.
We take the time to build relationships with these influential journalists and bloggers who help shape certain industries that correlate with our content. Not only is it important for us to identify these influential connections, it is also important for us to be able to determine whether they seem open to collaboration.
One of our main goal with every piece of content is to create something that will be shared and enjoyed by the audience we are targeting. It helps us tremendously to connect with an online influencer who supports our work and is enthusiastic about sharing it with their loyal audience. In order to determine whether that person is both influential and open to collaboration, we do have a few requirements that we look for…
1. Is Their Audience Engaged?
We want our content to ignite conversations, so having them shared with a loyal audience is key. The biggest credential we like them to fulfill is that they have their own loyal audience within the site they write for. We determine this by looking at the comments on each of their posts.Do they typically pose a question or make a statement within their content that entices their audience to comment with their feedback? It is always a plus when we see a long stream of conversations stemming from a post that they’ve written. Seeing comments with more positive sentiment is a good sign to move forward with trying to begin a relationship.
As an example, Katie J.M. Barker, who writes for Jezebel, always engages with her audience in the comments. She goes beyond the typical “thanks for commenting” and instead adds to the discussion.
Many huge publications have a custom-built commenting system, so be aware of how these work from blog to blog when you’re reviewing comments. When it comes to blogger outreach, theses systems can often make your job easier…
For example, Gawker Media recently introduced a new commenting system called Kinja to their 8 individual blogs (Jezebel, Lifehacker, Gizmodo, etc.). This new system brings the most helpful comments to the top of the comment thread, and moves the trolling comments toward the end. A system like this makes it even easier for us to review the valuable conversations happening, without weeding through spammy comments.
With blogger outreach, it’s pertinent to have a good idea of who is most influential from each site and spurring the most conversations. Seeing how large a following they have within their site is a great indicator, but next you’ll want to take a look at their influence outside of their site — on social media…
2. Are They Socially Active?
When profiling a potential contact, we like to make sure the person has a strong relationship with their audience on social networks. Obviously, a huge indicator for one who is actively engaged online is the amount of Twitter followers, Facebook subscribers and the amount of Google+ circles they belong to. We like to dig deeper and take an ever closer look at their social activity.If people reach out to them via social media with questions regarding the industry that they blog about, that is a great sign that they are a trusted resource for related information. Once we determine that they are a trusted resource for opinions on a certain subject, we definitely want them to be a fan of what we’re creating.
Another type of activity to look for on their social networks is whether or not they pose questions to their followers that allow them to contribute to a story that they are writing. While doing so, it is also important to make sure they are receiving responses to questions that they pose– a sure sign their followers listen and are eager to engage with them. Below is a great example of posing a question that receives response, as done by Alyson Shontell, an editor for Business Insider:
3. Are They Approachable?
While skimming their social media activity and responses to comments on their posts, we try and get a good feel for how they treat their audience. If they seem open to feedback and tend to respond to all the social media mentions they receive, we know our chances for having the opportunity to connect with them is greatly increased.We pay close attention to their overall demeanor. Is the person upbeat? Do they have a good sense of humor? Do they go above and beyond to help their audience? Do they seem busy and rushed when responding to others? Do they appear stressed out? We continually make these observations about their attitude when they interact with others, and it often matches how someone responds when we finally reach out.
The Checklist
In summary, here is a simple checklist of credentials to make sure the potential contact is a good match:- Conversation Starters. Do they typically pose a question or make a statement within their content that entices their audience to comment with feedback?
- Engaged & Responsive. Do they respond to tweets, FB comments, and/or Google + comments? Do they respond to the comments that their readers post on their blog posts?
- Open to Feedback. Are they accepting of the comments and feedback that is given? Or do they seem defensive?
- Upbeat and Friendly. Do they generally seem like a friendly person?
How do you spot influencers? Let us know in the comments below!
Wednesday, 22 August 2012
Local Search: Understanding ‘Citations’ to Improve Rankings
Citations are the equivalent to links in optimizing businesses for local search rankings. Much like how Google founded its initial search engine upon the thesis that a popularity score could be developed by analyzing how documents refer to one another, “citations” in local search are a way of identifying documents that refer to a place, such as a business.
Google classifies local ranking signals into three broad areas: “Relevance,” “Prominence,” and “Distance” — see Google’s explanation, “How Local Search Ranking Works.” Citations fall under the category of “Prominence,” primarily. Citations could also be called “mentions” — the more mentions there are of your business on the net where Google might read them, the more popular your business could be assumed to be. There’s also an element of trustworthiness involved, too. If more authoritative sites mention your business, Google and other search engines will have a greater degree of trust and assurance that it’s likely a real business and not a sham listing.
So, what are citations in the local search context comprised of?
According to one of Google’s relevant patent applications, “Authoritative document identification,” issued in 2006:
In an ideal world, all businesses would be represented in all of the appropriate business directories and local search engines where consumers are searching to find local products and services. But, this doesn’t happen in a vacuum. A handful of businesses called “data aggregators” — such as Universal Business Listing (a company I consult with), Localeze, and Infogroup’s Express Update — research and compile databases of business listings. They obtain this information in various ways, such as by obtaining feeds of business listings from phone companies, self-disclosure, business registrations from local tax authorities, and obtaining databases from other companies that are frequented by new businesses as they set up shop — such as business card printers. Aggregators then supply their business listings to various sites, such as yellow pages companies, local search engines, social media sites, mobile apps, and social media sites, which then publish them.
Once business listings are published on various websites — yellow pages, business directories, check-in app websites, social media sites (such as Facebook) — local search engines including Google may crawl those sites and associate pages where businesses are mentioned with the business’s entry in their index. As you can tell from Google’s patent, each time its crawler discovers a business’s listing data, Google may interpret this as a citation and count the mention towards the business’s overall popularity score.
Established businesses need to periodically check their listings on many sites to ensure that the information remains correct and updated with any recent developments. In many cases, information can become corrupted and may need to be corrected to make sure that Google’s algorithms interpret it correctly. Practices such as using a different tracking phone number for every directory can result in Google and other local search engine developing needless duplicate listings, which can cause one’s ranking score to become diluted.
New businesses need to get their listing data published in as many directories as possible to help obtain enough citations to rank well among their local competitors.
It is possible to audit and add/update business listing data by hand in each online directory website, but the process is extremely time-consuming. I have done this for some clients in the past, and even for a business with only a single location, the process is so labor-intensive and time-consuming that I consider it nearly infeasible.
Instead of handcrafting your business’s listing information in dozens of top directories, I suggest that you turn the activity over to one of the top aggregators and have your data added or updated uniformly across many dozens of directories, automatically. Data aggregators typically have much wider reach into more sites than what you’ll achieve by hand, and will remove the drudgery involved.
It will take weeks to months for aggregators to typically get data distributed — each publisher and local search engine has differing database update schedules, so it can take a while before a change is reflected. It takes even longer before the new citations might influence search rankings, since Googlebot must have sufficient opportunity to crawl the entire sites of publishers after they’ve begun to display the new data.
You can attempt to add or update your business’s listing information by hand, directory site after directory site, but you’ll likely experience too much fatigue before you’ve developed sufficient numbers of citations. It makes much better sense to contract with an aggregator/distributor service, get the listings deployed out there more rapidly, and then begin benefiting from conversions sooner.
Having a wide variety of citations for your local business is highly advantageous for referrals from each site where you may be listed, as well as for helping to augment your local search rankings. Data aggregators may be your key for getting more customers sooner.
Chris Silver Smith’s profile. >
Google classifies local ranking signals into three broad areas: “Relevance,” “Prominence,” and “Distance” — see Google’s explanation, “How Local Search Ranking Works.” Citations fall under the category of “Prominence,” primarily. Citations could also be called “mentions” — the more mentions there are of your business on the net where Google might read them, the more popular your business could be assumed to be. There’s also an element of trustworthiness involved, too. If more authoritative sites mention your business, Google and other search engines will have a greater degree of trust and assurance that it’s likely a real business and not a sham listing.
So, what are citations in the local search context comprised of?
According to one of Google’s relevant patent applications, “Authoritative document identification,” issued in 2006:
“…Documents may be analyzed to determine the locations with which they are associated. For example, assume that the documents relate to the same location. Each of the documents in a set may refer in some way to the location. For example, a document may mention a business at the location, the address of the business, and/or a telephone number associated with the business….”
From this we can derive the following things might be considered to be citations.- Mentions of the business name, particularly along with the address or phone number.
- Mentions of just the business’s street address.
- Mentions of just the business’s phone number.
- Perhaps even mentions of the business’s geocoordinates — longitude/latitude combinations which fall within the property footprint or within a short range of the centroid of the property.
In an ideal world, all businesses would be represented in all of the appropriate business directories and local search engines where consumers are searching to find local products and services. But, this doesn’t happen in a vacuum. A handful of businesses called “data aggregators” — such as Universal Business Listing (a company I consult with), Localeze, and Infogroup’s Express Update — research and compile databases of business listings. They obtain this information in various ways, such as by obtaining feeds of business listings from phone companies, self-disclosure, business registrations from local tax authorities, and obtaining databases from other companies that are frequented by new businesses as they set up shop — such as business card printers. Aggregators then supply their business listings to various sites, such as yellow pages companies, local search engines, social media sites, mobile apps, and social media sites, which then publish them.
Data aggregators — such as Universal Business Listing, Express Update, and Localeze — research and compile databases of business listings.
Established businesses need to periodically check their listings on many sites to ensure that the information remains correct and updated with any recent developments. In many cases, information can become corrupted and may need to be corrected to make sure that Google’s algorithms interpret it correctly. Practices such as using a different tracking phone number for every directory can result in Google and other local search engine developing needless duplicate listings, which can cause one’s ranking score to become diluted.
New businesses need to get their listing data published in as many directories as possible to help obtain enough citations to rank well among their local competitors.
It is possible to audit and add/update business listing data by hand in each online directory website, but the process is extremely time-consuming. I have done this for some clients in the past, and even for a business with only a single location, the process is so labor-intensive and time-consuming that I consider it nearly infeasible.
Instead of handcrafting your business’s listing information in dozens of top directories, I suggest that you turn the activity over to one of the top aggregators and have your data added or updated uniformly across many dozens of directories, automatically. Data aggregators typically have much wider reach into more sites than what you’ll achieve by hand, and will remove the drudgery involved.
It will take weeks to months for aggregators to typically get data distributed — each publisher and local search engine has differing database update schedules, so it can take a while before a change is reflected. It takes even longer before the new citations might influence search rankings, since Googlebot must have sufficient opportunity to crawl the entire sites of publishers after they’ve begun to display the new data.
You can attempt to add or update your business’s listing information by hand, directory site after directory site, but you’ll likely experience too much fatigue before you’ve developed sufficient numbers of citations. It makes much better sense to contract with an aggregator/distributor service, get the listings deployed out there more rapidly, and then begin benefiting from conversions sooner.
Having a wide variety of citations for your local business is highly advantageous for referrals from each site where you may be listed, as well as for helping to augment your local search rankings. Data aggregators may be your key for getting more customers sooner.
Chris Silver Smith’s profile. >
Subscribe to:
Posts (Atom)
-
Blog Promotion & RSS Marketing RSS Feed Marketing Google uses numerous sources to find new webpages, from links we find on the web t...
-
Would you say you’re well-versed in zoology, construction, and acupuncture? You might be familiar with one if you’re lucky, but odds are you...
-
Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook. Posted by Facebook Media on Tuesd...



















